case study -- Manufacturing
Heft Lifts
An industrial lifting equipment company needed a site organized enough to make dozens of services findable, and fast enough to keep visitors around.
- industry
- Manufacturing
- region
- India
- timeline
- 2024 - ongoing
project snapshot
Syndell built Heft Lifts' website on a hybrid HTML and WordPress framework, organizing its industrial lifting and material handling services into dedicated landing pages with localized SEO. Live since 2024, the rebuild lifted service inquiries 80%+, cut bounce rate 40%+, and tripled client engagement and repeat visits.
overview
Heft Lifts, an industrial lifting and material handling equipment company in India
Heft Lifts manufactures industrial lifting and material handling equipment in India, offering an extensive service portfolio that had become hard to navigate on the existing site. Syndell rebuilt the site in 2024 on a hybrid HTML and WordPress framework, organizing services into dedicated pages while keeping the site fast enough to hold visitor attention.
the challenge
What Heft Lifts needed to solve
The scope was similar to Solid Surface's: a broad service portfolio, a need for speed, and a brand that needed to look as professional as the equipment it sells.
- 01
Structuring an extensive service portfolio for easy navigation and accessibility
- 02
Balancing HTML page speed with WordPress's dynamic capabilities for service updates
- 03
Improving search visibility for competitive service-based keywords
- 04
Addressing slow load times to enhance the client experience
- 05
Designing a visually professional interface aligned with Heft Lifts' branding
the solution
What did Syndell build for Heft Lifts?
Syndell built a hybrid HTML and WordPress framework, organizing Heft Lifts' services into dedicated landing pages backed by localized SEO and a redesigned, professional UI/UX.
A hybrid framework integrating HTML for static service pages and WordPress for dynamic content
Services organized into clear categories with dedicated landing pages
SEO optimized using industry-relevant keywords, structured content, and localized strategies
Enhanced mobile responsiveness across all devices
Upgraded hosting for faster load speeds and minimal downtime
A sleek, professional UI/UX design with intuitive navigation and service-focused visuals
Analytics tools integrated to monitor KPIs, inquiries, and user behavior
technology stack
- WordPress
- HTML
the outcome
What did this project achieve?
The rebuild moved inquiries, bounce rate, and repeat engagement together, the largest inquiry gain of the two hybrid HTML/WordPress builds in this batch.
results below are self-reported by the client, as published in the original case study on syndelltech.com
80%+ increase in service inquiries
40%+ reduction in bounce rates
3x increase in client engagement and repeat visits
what this means for you
If your industrial or B2B equipment business has a service list too broad for a single page, buyers are probably bouncing before they find the specific service they need, the way Heft Lifts' visitors were. Your services need dedicated pages, not a single crowded list.
why it worked
Industrial equipment buyers are usually comparing multiple suppliers on service breadth and professionalism at once, and Heft Lifts' old site was not making either case clearly. Organizing the service portfolio into dedicated landing pages, then backing it with localized SEO, made specific services findable by the exact keywords a buyer would search, which likely drove the 80%+ jump in service inquiries, the largest single result in this round of case studies.
This project drew on Syndell's web design practice. Source case study reviewed on the live Syndell site at syndelltech.com.
more work
Related case studies
frequently asked
Questions about this project
01How much can dedicated service pages improve inquiries for an industrial equipment company?
Heft Lifts saw an 80%+ increase in service inquiries after Syndell organized its lifting and material handling services into dedicated landing pages.
02Can a hybrid HTML/WordPress site handle a large B2B service catalog?
Yes. Syndell built Heft Lifts on a hybrid framework combining static HTML for speed with WordPress for dynamic service updates, specifically for a large service portfolio.
03How much can localized SEO help an industrial equipment manufacturer?
Heft Lifts benefited from SEO optimized with industry-relevant keywords, structured content, and localized strategies targeting its specific market.
04How much can a rebuild reduce bounce rate for a B2B manufacturer?
Heft Lifts saw a 40%+ reduction in bounce rates alongside a 3x increase in client engagement and repeat visits.
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proof -- 80%+ increase in service inquiries
