case study -- Manufacturing and retail
Solid Surface
A solid surface materials manufacturer needed a site fast enough for static product pages and flexible enough for dynamic updates.
- industry
- Manufacturing and retail
- region
- India
- timeline
- 2024 - ongoing
project snapshot
Syndell built Solid Surface's website on a hybrid HTML and WordPress framework, combining product listings, service descriptions, and design portfolios in categorized navigation. Live since 2024, the rebuild lifted product inquiries 60%+, page load times 50%+ faster, and mobile engagement 2x for the India-based manufacturer.
overview
Solid Surface, a solid surface materials manufacturer in India
Solid Surface, based in India, manufactures solid surface materials for countertops, wall cladding, and furniture applications, a product range broad enough that navigation and page speed were pulling against each other on the old site. Syndell built the new site in 2024 on a hybrid HTML and WordPress framework, aimed at keeping static pages fast while still allowing dynamic content updates.
the challenge
What Solid Surface needed to solve
The core tension was technical: the client needed the speed of static HTML pages without giving up WordPress's dynamic content capabilities for a broad, evolving product range.
- 01
Displaying a broad range of products and services while maintaining ease of navigation
- 02
Balancing fast-loading HTML pages with the dynamic content capabilities of WordPress
- 03
Improving search engine visibility for service-based and product-specific keywords
- 04
Creating a design that reflects the modern, sophisticated nature of the offerings
- 05
Ensuring mobile optimization for a seamless experience across devices
the solution
What did Syndell build for Solid Surface?
Syndell built a hybrid HTML and WordPress framework, structuring product listings, service descriptions, and design portfolios into categories that stay fast without losing WordPress's flexibility.
A hybrid HTML and WordPress framework integrating product listings, services, and portfolios efficiently
Content and products structured into categories for user-friendly, visually appealing navigation
SEO optimization with targeted keywords, meta descriptions, and competitive search phrases
Enhanced mobile responsiveness for a consistent experience across all devices
Upgraded hosting for improved load times and performance during high traffic
A sleek, professional UI/UX design showcasing the beauty and functionality of the products
Analytics integrated to track performance, user behavior, and engagement
technology stack
- WordPress
- HTML
the outcome
What did this project achieve?
The rebuild moved inquiries, speed, and mobile engagement together, the pattern this hybrid HTML/WordPress approach was specifically built to deliver.
results below are self-reported by the client, as published in the original case study on syndelltech.com
60%+ increase in product inquiries
50%+ faster page load times
2x growth in mobile user engagement
what this means for you
If your manufacturing or product business is choosing between a fast static site and a flexible CMS, you may not have to choose, the way this hybrid build shows. Your product pages can load fast and still be easy for your team to update.
why it worked
A manufacturer with a wide product catalog usually has to trade speed for flexibility: static pages load fast but are a pain to update, dynamic pages update easily but load slower. Building a hybrid HTML and WordPress framework let Solid Surface keep both -- fast product pages and a content system the team could actually manage -- which is likely why load time and inquiries improved together rather than one coming at the other's expense.
This project drew on Syndell's web design practice. Source case study reviewed on the live Syndell site at syndelltech.com.
more work
Related case studies
frequently asked
Questions about this project
01Can a website combine static HTML speed with WordPress flexibility?
Yes. Syndell built Solid Surface's site on a hybrid HTML and WordPress framework specifically to balance fast-loading pages with WordPress's dynamic content capabilities.
02How much can better navigation improve inquiries for a product manufacturer?
Solid Surface saw a 60%+ increase in product inquiries after Syndell structured products and services into clear, categorized navigation.
03What SEO approach works for a manufacturer with a broad product range?
Syndell optimized with targeted keywords, meta descriptions, and competitive search phrases specific to Solid Surface's service-based and product-specific offerings.
04How much can mobile optimization improve engagement for a manufacturing site?
Solid Surface saw a 2x growth in mobile user engagement after enhanced responsiveness across all devices.
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proof -- 60%+ increase in product inquiries
