section services -- ui/ux design
UI/UX design services built around how people actually use software.
User research, wireframing, prototyping, and interface design, tested before a line of production code gets written.
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definition
What is UI/UX design?
UI/UX design covers user research, wireframing, prototyping, and interface design for web and mobile products. UI is the visual layer people see; UX is the research and flow behind it that decides whether people can find and finish the task they came to do. Done right, both are tested before a line of production code gets written.
key takeaways
A seamless, intuitive UI can increase click-through rates by up to 400%, and optimized checkout UX alone can lift ecommerce conversion by over 35% (Forrester / Baymard via DesignRush, 2025).
88% of users will not return to a website after a poor experience, and 60% avoid businesses with unappealing design even when reviews are positive (Toptal via DesignRush, 2025).
A mobile load time increase from 1 to 10 seconds raises bounce probability by 123%, and 53% of mobile visitors abandon sites that take more than 3 seconds (Think with Google via DesignRush, 2025).
Good UX is invisible when it works -- the moment it becomes visible to a user, as friction, confusion, or a dead end, it has already cost you the conversion.
// ui vs. ux
What is the practical difference between UI and UX? UI is what a user sees and touches directly, the buttons, the color, the layout. UX is the research and structure underneath it, whether the checkout flow makes sense, whether the navigation matches how people actually think about your product, whether the form asks for information in the right order. A beautiful UI on top of a broken UX still frustrates people; a well-researched UX with a rough visual layer undersells itself. We design both together, starting with research, not a mood board. Syndell's design team is based in Ahmedabad, India, serving clients across the US, UK, and Australia, handing off developer-ready specs so nothing gets lost between design and build.
capabilities - seven
What our UI/UX team does.
Seven capabilities, one goal: interfaces people can use the first time, without a tutorial.
- 01
User research & usability testing
Interviews, testing sessions, and behavior data collected before a screen gets designed, so decisions come from evidence, not assumption.
- 02
Wireframing & prototyping
Low- and high-fidelity prototypes that let you and your users react to a flow before a single line of production code exists.
- 03
Visual & interaction design
The polished interface layer, layout, typography, motion, applied on top of a flow that has already been tested.
- 04
Design systems & component libraries
A reusable component library so new screens stay consistent as your product grows, instead of drifting page by page.
- 05
Mobile app UI/UX design
Interfaces designed for how people actually hold and tap a phone, tested before development starts.
- 06
Web application UI/UX design
Interaction design for dashboards, tools, and platforms where usability under real workload matters more than visual flourish.
- 07
Accessibility & usability audits
An honest review of an existing product's interface, flagging friction points before we propose a redesign.
method
How does a UI/UX design engagement actually work?
A typical Syndell UI/UX engagement runs five stages: user research, wireframing, prototyping, visual design, and handoff. Every stage produces something you can react to, not a slide deck.
- 01
User research
// outcome
-> documented user needs and friction points, not assumptions about what users want
- 02
Wireframing
// outcome
-> a tested flow and information architecture before visual design starts
- 03
Prototyping
// outcome
-> a clickable prototype you and real users can react to before development
- 04
Visual design
// outcome
-> a full interface and component system applied across every screen
- 05
Handoff & support
// outcome
-> developer-ready specs and assets, plus support through implementation
tools our design team works with
- Figma
- Adobe XD
- Photoshop
- Illustrator
- Sketch
- Maze
-- ui/ux design, in numbers --
increase in click-through rates possible from a seamless, intuitive UI
src - Forrester Research / Baymard via DesignRush, 2025of users will not return to a website after a poor user experience
src - Toptal via DesignRush, 2025increase in bounce probability when mobile load time rises from 1 to 10 seconds
src - Think with Google via DesignRush, 2025recent work
Designed for real users, tested.
clutch: 5.0/5 - google: 4.9/5
- design tools
Bar interior design web app
a collaborative design tool that lifted user collaboration by 25%
read - case - real estate
Short-term property management platform
a redesigned booking and management flow tested against real hosts
read - case - education
Language-learning app
an interactive UX built for daily engagement and habit formation
read - case
"The level of communication and service was exceptional. Thanks to Syndell's efforts, we started getting more leads — the whole process was easy from start to finish."
frequently - asked
Five questions,
straight answers.
01What is UI/UX design?
UI design is the visual interface, buttons, layout, typography. UX design is the research and structure behind it, how easily someone finds and finishes the task they came to do. Most engagements need both working together.
02How is UI different from UX?
UI (user interface) is what people see and interact with directly. UX (user experience) is the underlying research, information architecture, and flow that decides whether the interface actually works for the people using it. A polished UI on a confusing UX still frustrates users.
03How long does a UI/UX design project take?
It depends on the number of screens and how much user research the project needs, ranging from a couple of weeks for a focused redesign to a few months for a full product design system. We scope a real timeline on the first call.
04How much does UI/UX design cost?
Cost depends on the number of screens, the depth of user research, and whether a full design system is needed. We don't publish a rate card because it would mislead you in both directions. Book a call and you'll get a real estimate against your actual scope.
05Do you design for both web and mobile products?
Yes. We design web application interfaces, marketing sites, and native or cross-platform mobile app screens, and we can design a consistent system across both when your product spans web and mobile.
the practice
Explore our UI/UX design practice.
Every engagement draws on specialists across the practice. Go deeper on the specific help you need:
- Web design
the visual and brand-level design layer that follows UX research
- Mobile app development
engineering the iOS or Android app once the interface is designed
- Web application development
engineering the platform once the UX flow is validated
- Frontend development
the code layer that turns a design system into a working interface
- MVP development
UX design scoped tight for a first testable version
-- next issue - your interface --
Start your UI/UX design project.
Tell us what you're designing, or which flow keeps losing users, we'll tell you honestly what it takes to fix it.
